ERIKS at the Festival of 1000 Bikes 201

Festival of 1000 Bikes

The 9-10th July saw ERIKS at The Festival of 1000 Bikes, a now regular event organised by Geoff Cox ERIKS UK General Manager Hose Technology, at Mallory Park in Leicestershire, which is now the largest event of the year at this circuit.

The event was over-subscribed as usual but those fortunate customers who were given places enjoyed a great event, with all of them having spent time with the greats of motorcycle racing from the last 50 years. Geoff Cox gave a short presentation on 150 Years of Fenner and the ERIKS Hose Testing facilities, followed by an interview with 3 times World Champion, Kenny Roberts. The customers were then able to ask Kenny some questions, followed by autographs and photographs with the "King". The customers were then joined by John Cooper, a very famous racer from the 60's and 70's, for a short interview.

Just before lunch Geoff Cox managed to score a small coup, by getting the BBC Presenter (and ex racer) Steve Parrish to give the ERIKS guests a private interview with the most successful motorcycle racer of all time, Mr Giacomo Agostini, again followed by time for photographs and autographs with them both. Autograph session were also secured with: Phil Read, Jim Redman, Trevor Nation, Graeme Crosby, Niall Mackenzie, Tony Rutter and Michael Rutter.

The event was filmed by the BBC for a short feature which goes out on Monday evening's regional news programme and a longer feature which they will use during the coverage of the next MotoGP. Geoff Cox was also able to give a presentation/interview with the race commentator, which was broadcast to all 30,000 spectators.

ERIKS took just shy of 60 customers with them, with over a third camping the ERIKS campground for the weekend. Customers from as far as Aberdeen and Plymouth took advantage of the opportunity to spend a weekend at Mallory Park with various ERIKS technical Specialists and Account Managers.

The feedback from customers who attended the event were extremely positive with comments shown below.

"Just a quick note to thank you for the day at the Festival on Sunday. To say I was like a kid in a sweetshop would be the understatement of the year.

I spent the day in the company of several of the people and machines I have idolised for many more years than I care to remember, it also has to be said that the people in attendance fortunate enough not to have been the focus of my idolisation were excellent company too."

"I would just like to say thank you for giving us the opportunity to attend your fantastic event. We really enjoyed the day, the hospitality was superb and it was great to meet the racing legends and see their amazing machines."

Images - Top: Andy Cruse, ERIKS UK Pumps Business Development Director on track with his Harris Special. Middle: Customers emerging at 6.30am for cups of tea served by Geoff's Dad from his camper van. Bottom: ERIKS at Mallory Park.

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